Why does effective science communication matter for advancing sustainability? Surveys consistently show that scientists are among the most trusted voices in society — yet, as Magdalena Skipper, Editor-in-Chief of Nature, argues, this trust is not always converted into climate action.

Skipper explains why science communication is about more than headline-grabbing discoveries. It involves demonstrating the rigour of the scientific method, ensuring transparency, and presenting facts in ways that build understanding and trust. By doing so, scientists can help policymakers, business leaders, and the public make informed decisions that drive sustainability forward.

Scientific publishing plays a vital role in this ecosystem: sharing peer-reviewed research, exposing misinformation, and fostering collaboration across disciplines. As the climate crisis deepens, communicating science clearly and responsibly is essential to transforming knowledge into action and ensuring sustainable solutions are embraced at every level of society.

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